Alex Martino is a finance executive with more than 15 years of experience in financial strategy, capital allocation, and operational leadership across consumer and direct-to-consumer businesses.
His work centers on building disciplined financial systems that allow companies to grow without sacrificing profitability, liquidity, or long-term stability.
Throughout his career, Alex has focused on aligning revenue growth with financial structure — transforming fast-moving entrepreneurial operations into controlled, scalable enterprises.
Finance Leadership at Three Sixty Six
Alex previously served as Head of Finance at Three Sixty Six, a direct-to-consumer golf apparel brand. During his tenure, he helped strengthen the company’s financial infrastructure during a period of significant growth and operational complexity.
In this role, Alex was responsible for:
- Structured financial forecasting
- Advertising spend oversight and capital efficiency analysis
- Contribution margin modeling by product category
- Inventory planning and working capital alignment
- Cash flow forecasting and liquidity management
- Development of KPI reporting infrastructure
His approach emphasized operational visibility, disciplined capital allocation, and alignment between finance, marketing, and operations.
Rather than focusing solely on top-line growth, Alex prioritized margin protection, forecasting stability, and building financial guardrails to support sustainable scale.
Capital Strategy & Operational Control
Alex’s philosophy is rooted in a simple principle:
Revenue growth attracts attention. Financial discipline preserves longevity.
In direct-to-consumer environments — particularly in apparel and consumer goods — rapid growth can introduce volatility. Advertising costs fluctuate. Inventory cycles strain liquidity. Operational complexity increases faster than revenue.
Alex specializes in designing financial frameworks that address these risks through:
- Scenario-based forecasting
- Advertising efficiency modeling
- SKU-level profitability analysis
- Structured reporting systems
- Cross-functional financial alignment
His leadership style emphasizes structure without rigidity — creating clarity that empowers teams to make confident, data-driven decisions.
Building Financial Infrastructure for Growth
Early-stage businesses often rely on spreadsheets and instinct. At scale, those tools become insufficient.
Alex has worked extensively on transitioning companies from reactive financial management to predictive financial infrastructure. This includes:
- Automated KPI dashboards
- Forecast-driven budgeting systems
- Capital planning models
- Interdepartmental financial transparency
- Cash flow risk mitigation strategies
By strengthening infrastructure before weaknesses emerge, businesses can scale with stability rather than volatility.
Professional Background
Alex holds:
- Master of Business Administration (MBA), Graziadio School of Business and Management, Pepperdine University
- Bachelor of Arts in Political Science, Pepperdine University
He brings experience in financial forecasting, advertising budget analysis, tax planning, inventory management, and capital allocation strategy within consumer and direct-to-consumer sectors.
Philosophy
Alex believes that sustainable growth is not defined by speed, but by structure.
Growth without financial discipline introduces fragility. Growth supported by capital strategy, operational visibility, and cash flow alignment creates resilience.
His work focuses on enabling organizations to scale responsibly — protecting margins, preserving flexibility, and strengthening financial clarity at every stage of growth.
Connect With Alex Martino
Alex shares insights on finance leadership, capital allocation, and scalable business systems across multiple professional platforms.
For professional inquiries or discussions related to financial strategy and operational scaling, LinkedIn is the preferred point of contact.